Turning back the pages of history one would find out that when it comes to cars Japanese companies played a major role in giving a face to Indian automotive sector. It is a fact that cars which were once aristocratic luxury to Indian population turned into a common mode of transport after collaboration between many companies from Japan and India. Japanese brands stand strong in market and are tough competitors to Indian and other global brands which sell cars in the country. Bringing new concepts and Technology to cope up to needs of consumers, realization of taste and requirement of the population and cost optimization are major aspects that have driven some of these Japanese giants to success in Indian car market.
Maruti Suzuki
It would be difficult to separate Maruti Suzuki from Indian car industry while speaking about history of automotive sector in the country. Maruti Suzuki which was once Maruti Udyog was the first company to have produced 1 lakh cars in India. The company which started rolling out cars from 1983 has grown up to hold the highest market share in Indian car segment today. The company has produced some wonderful models to cater to needs of Indian customers who are basically conservative in nature. Models such as Omni, Maruti 800, Maruti 1000 and Maruti Alto crossed 1 lakh production mark in short duration. The company has also presented SUVs, sedans and the latest Life Utility Vehicle Ertiga to Indian market which have managed to have good share. Maruti Suzuki has a large network of dealerships and service centers in the country today.
Honda
Honda, one of the largest manufacturers of cars in the world entered Indian market in mid 90s. Ever since its entry to Indian market the company has delivered products which are known for their comfort level and quality. Although the cars from Honda were limited to one class of population in the beginning days, liberalization, economic growth of the country and changes made by the company in market approach have increased the popularity of Honda. Today the cars from Honda are known for their quality and reliability. Honda City, Honda Civic, Honda Accord and most recently Honda Brio are some of the popular models from this Japanese giant.
Toyota
Toyota entered Indian market in 1997 when it joined hands with Kirloskar Group to sell cars in the country. The company has made a strong mark in MUV segment with its models like Innova and Qualis. The cars were popular among travelers and in commercial businesses which were into tourism. These models have high fuel efficiency, low cost of maintenance and practicality in interior space which has made them suitable for long drives. Some sedan models from Toyota like Cruze, Etios and Camry have also done a decent job in India. The company also imports some of its large size SUVs like ToyotaLand Cruiser Prado to India.
Nissan
Nissan entered Indian market in 2005 with the introduction of an imported SUV to the population. The company has maintained a profile with limited number of cars. As of now Nissan has one car in each segment namely hatchback, SUV, sedan and MUV. The launch of Nissan Evalia which took place recently was one of the customer focused products from the company. Nissan imports few of its models to India like the 370Z and X-Trail. Nissan has a joint venture with Renault and produces cars for them in its Chennai plant in Tamilnadu.
Mitsubishi:
Mitsubishi sells cars in India through a joint venture with Hindustan Motors. Lancer sedan was one of the most popular models of this brand which was known for its style during its release. Mitsubishi Pajero and Mitsubishi Outlander are two of its large size SUVs which is popular among off roaders. Most of these models are assembled in the country to reduce overall cost of production. Due to poor network of dealers and service centers the company currently has lesser hold in market share. But with some of its sport oriented models and with a history of motorsport, the company has managed to have its fan base in the country.